Anudip and iMerit



Separator

Melissa Bica, Phil Eukel, and Lauren Farwell worked together as an interdisciplinary action research team for 7 weeks in Kolkata, India, summer 2013, with social enterprises Anudip and iMerit. Their projects focused on social documentation and information technology (IT) training.

Anudip is a non-profit organization that provides market aligned skills training (M.A.S.T) in IT to women and youth in rural and impoverished regions of India. Its sister organization, iMerit, employs Anudip graduates to carry out business processing projects for global clients. Anudip and iMerit’s rapid scaling require increased marketing and social media to attract more clients and garner more funding. iMerit exhibited a need for specific technical training to upskill its current employees to work on more advanced, web-based projects. The team’s goal was to meet these needs by providing Anudip and iMerit with social documentation through media that they can utilize in their marketing as well as a training manual to facilitate trainers in the upskilling of iMerit employees.

  •    

    2013

  •    Social Enterpise:


    Anudip & iMerit

  •    Fellows:


    Melissa Bica  


    Computer Science and Engineering


    Phil Eukel

     

    Communcations


    Lauren Farwell

      

    Political Science

  •    Faculty Research Mentor:

    Dr. Silvia Figueira

single project Info
single project Info
single project Info



Research Results

Each Fellow produced a different deliverable based upon their specific action research plan. Phil produced two promotional videos: a a two-minute video profiling an iMerit employee from Metiabruz, and a ten-minute video, Believing in the People, giving a broader look at Anudip and iMerit and their social impact. Lauren created an online archive of photographs taken during the field experience in visits to rural centers and in interviews, which the social enterprises can use for marketing in the future. She also wrote two articles highlighting the business model and stories of transformation as a result of the impact of the two enterprises. Lauren will also create a storyboard of “A Day in the Life of an iMerit Employee” to encourage Anudip students to pursue careers at iMerit. Melissa created a website detailing the work that she completed during her time in Kolkata. Included on the website are downloadable versions of all the slide sets she created, documentation of the schedule and activities from each session, ideas for continuing this training in the future, and further resources to be used for HTML/CSS training.

Believing in the People

Believing in the People is a short film documentary by Phil Eukel that attempts to show how sister social enterprises Anudip and iMerit create social change in the rural areas around Kolkata.

    RUN TIME: 10:40
iMerit Profile

iMerit is a technology services social business that empowers women and marginalized communities through sustainable livelihood opportunities. This is Musarral Jahan's story.

<    RUN TIME: 2:13


Lauren Farwell

Lauren created an online archive of photographs taken during the field experience in visits to rural centers and in interviews, which the social enterprises can use for marketing in the future. She also wrote two articles highlighting the business model and stories of transformation as a result of the impact of the two enterprises. Lauren will also create a storyboard of “A Day in the Life of an iMerit Employee” to encourage Anudip students to pursue a career at iMerit. Employees and Entrepreneurs and A Woman's World document Lauren's experience and research with iMerit.



Melissa Bica's Text 2 Learn

Drawing on experiences at Anudip, Melissa Bica partnered with Lizzy Donahue for their senior design project in computer engineering: "Text 2 Learn." They received a Roelandts Grant for this project, which is now archived to your left.

Books can be an invaluable source of learning. However, in many developing countries, books are rare. In countries with lower literacy rates, publishers often cannot justify the expense of printing books in a local language, and consequently the only books available are in a common international language such as English. Poor infrastructure creates another barrier to distribution in rural areas, and even in heavily populated cities the high price of books (relative to income) drives people to non-consumption. Clearly, hard-copy books are not an effective way of addressing lack of access to books in these countries, and a new solution is needed. Our solution to the lack of access to books in developing countries is to develop a mobile app for reading books on any phone, with minimal data usage and quick accessibility.

See More Photos of the
2013 Anudip Experience


Anudip Gallery